Beginners Guide to SEO and Digital Marketing

 

We all have been listening to a lot about digital marketing and SEO lately. Ever wondered what they are? Do they sound complicated? Okay, assume you have a store, and you want to spread the word about it, so you apt for marketing. Now imagine that you have a store online, and you need to spread the word about it, so you will go for (you guessed right) digital marketing. So you have spread the word, and you realized there is a lot of competition and you must stand out. This is where SEO comes to the part it makes your website (our assumed online store) visible for a lot of people. You got an idea about it right in this article you'll find the beginners' guide to SEO and digital marketing. 

 

DIGITAL MARKETING:

As we discussed earlier, Digital marketing includes the strategies that are applied online to market the products and services. You are experiencing digital marketing on day to day basics whenever you open your phone or laptop. You follow an influencer or brand on your IG, and you get emails from potential brands about their new deals. These are the digital marketing strategies that you are a part of without noticing it. 

 

DIGITAL MARKETING INCLUDES:

Customizing audience from a global population.

Interaction of the audience.

Using multiple delivery channels based on the needs and preferences of your audience.

Online marketing events. 

 

DIGITAL MARKETING STRATEGIES:

Marketing strategies and campaigns still account for a significant part in increasing your brand value. Some of the digital marketing strategies that play a vital role in marketing your products and services are:

• SEO
• SEM
• Content marketing
• Email marketing
• Social media marketing
• Influencer marketing 
• Pay-per-click

There you have it, Beginners guide to digital marketing. Hopefully, now you understood a little bit more about digital marketing. Let's learn a little bit more about SEO now.

 

SEO:

 

SEO - Search Engine Optimization is the process of affecting the visibility of a corporate website or a webpage in search engine results. Loads of researches proved that traffic is so powerful for the business not just because of the traffic but because of high-intent specific traffic. There are simple seven steps for successful SEO they are: 

• Crawl accessibility so that engines can read your corporate website.
• Captivating content that answers the researcher's query
• Keyword optimized to gravitate searches and engines
• Creating great user experience including compelling UX and fast load speed
• Share-worthy content that draws links, amplification, and citations
• Title, URL, and description that draws high CTR rankings 

So, this is a beginner guide on SEO and how to succeed in it. However, there is a lot more to learn about SEO and digital marketing. Yet this article gives you a heads-up about SEO and digital marketing. 

 

Corusview - one of the best digital marketing company provides excellent digital marketing services that are suitable for your business.