Digital Marketing Trends to Look Out for in 2021 - CORUSVIEW
Digital Marketing is a dynamic and ever-changing industry. It has always been very unpredictable. Plus, the pandemic has made major and unfolding changes in the business ecosystem.
It has become
necessary for every business to adapt new technologies and methodologies on a
frequent basis. It’s no more than a wonder that today’s technology could turn
obsolete within a span of 24 hours.
As such, businesses had to shift to digital marketing to promote
their products and services online.
So, let’s discuss in detail, the key digital marketing
trends for 2021 that your business needs to consider to engage and retain
current customers and generate more traffic, leads, and revenue.
Let’s start >>>>>
1. Voice Search
Voice Search is huge and getting bigger. According to a
recent survey by Google, 41% of adults (and 55% of teens) use voice search
daily.
People are using voice searches instead of a keyword
since, Fast Searches result in Fast Answers. Voice search has become a trend
and is affecting the SEO substantially.
2.
Local SEO
It’s worth investing in it, especially now, when people
are trying to reach you more often online than offline, after the pandemic.
One of the most
important things on your website is the right LocalBusiness Schema
markup that may assist you make clear to Google that you have a local business
and local listing on Google.
Another trend that is highly popular in 2021 is Customer
Segmentation. Customer Segmentation means dividing your customers into groups
based on multiple criteria such as, behavior, shopping habits, demographics,
etc.
Segmentation permits opportunities
for cross-channel personas which will help in increasing sales and
conversions.
Your
Analytics can tell you what customers are searching for, that you can later use
in your content.
4. Power of Social Media
Social media
platforms like Facebook, Instagram, you Tube are a meteor to the business
world.
The pandemic
has dramatically increased the amount of time people spend online, especially
on social media platforms which includes how they research products, brands,
and organizations.
Social media
enables businesses to develop a good content plan, make regular posts, monitor
and drive customer responses.
5. Chatbot
Chatbot is a
replacement for a human agent. It is basically an application used to conduct
online chat conversation via text or text-to-speech.
The major
advantages of chatbots are,
·
24/7
hour service
·
instant
responses to inquiries and,
·
answers
to simple questions
·
by
2022, chatbots will help businesses save over $8 billion per annum.
Chatbots are
considered as the important emerging trends of Digital Marketing in 2021.
6. Interactive Content
Interactive
content is highly effective, when it comes to attracting your buyers. Interactive content leads to increasing
customer engagement which will ensure better client outcomes.
Interactive
content can be of various types including quizzes, open-ended questions,
surveys, giveaways, polls, etc. Users will enjoy and it will help in increasing
their experience about your brand.
Corusview IT
Services is a top rated web development company which offers high quality
reliable web, software and mobile
application development services. It follows Saas and Agile Methodology.
Corusview’s Digital
Marketing services, techniques, and promotional activities help
organization from the entire stroll to generously build client traffic to their
destination.
It provides
the best Internet Marketing Services including:
- Search Engine Optimization
- Search Engine Marketing
- Pay-Per-Click Advertising
- Social
Media Marketing
- Content
Marketing
- Viral
Marketing
- Mobile
Phone Advertising
For further
information about Digital Marketing Services of Corusview, you can visit the
website of Corusview.
Hope you
enjoyed the article, and your purpose is fulfilled!!
Thank you
for reading!!
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