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  We all have been listening to a lot about digital marketing and SEO lately. Ever wondered what they are? Do they sound complicated? Okay, assume you have a store, and you want to spread the word about it, so you apt for marketing. Now imagine that you have a store online, and you need to spread the word about it, so you will go for (you guessed right) digital marketing. So you have spread the word, and you realized there is a lot of competition and you must stand out. This is where SEO comes to the part it makes your website (our assumed online store) visible for a lot of people. You got an idea about it right in this article you'll find the beginners' guide to SEO and digital marketing .    DIGITAL MARKETING: As we discussed earlier, Digital marketing includes the strategies that are applied online to market the products and services. You are experiencing digital marketing on day to day basics whenever you open your phone or laptop. You follow an influencer or ...

  Adobe software is a software application for image editing and retouching photos. Photoshop offer users the ability to enhance, create, and edit images, artwork, and illustrations. Several web designing companies offer web design services that include Photoshop, as it is vital for designing the website.   In this article, we will learn about modern adobe Photoshop tools. Adobe Photoshop holds several tools for making selections, cropping, retouching, adding texts, shapes, and significantly more.   The Photoshop toolbar is along the left side of the screen.   CHOOSING SINGLE OR DOUBLE COLOUM TOOLBAR: The toolbar in the adobe Photoshop appears as a single long column, by default. But, it can be shortened into a double column by clicking the double arrows at the top. You can always click on it again to return into a single long column.   THE TOOLS LAYOUT: Let us take a look at the layout of the toolbar. Though it seems like the tools in the too...

  Marketing is a crucial process for a business to make it reach the customer base and create a relationship with them. The business landscape also requires marketing to expand its customer base. Marketing any online business is called digital marketing though the service channels are different; the objectives are the same as the old school marketing. In this article, you'll learn about how SEOand digital marketing work to increase your website rank.   WHAT IS DIGITAL MARKETING? Like any other marketing, digital marketing also anchors on getting the maximum information about products and services to the customers. HOW DOES IT WORK? Digital marketing works by consolidating different strategies that are eventually aimed to drive traffic to your corporate website. The ultimate goal is to convert a one-time visitor into a loyal customer.   STRATEGIES FOLLOWED BY DIGITAL MARKETING: Social media marketing Search Engine Optimization (SEO) Content marketing...